#3
The success of an email Marketing Platform
FROM A SMALL COMPANY TO THE TOP FIVE IN THE FIELD
The client is an email marketing service provider who’s offering an all-in-one solution to send, track, and deliver marketing and transactional emails.
OBSTACLES THE CLIENT FACED
The project started when the company was still a small, startup-alike business in a highly-competitive field, with a limited budget and only a team of a few in-house people.
Moreover, the lack of brand awareness and lesser-used solutions were some of the key gaps to be filled.
MAIN GOAL
The client’s ultimate goal for the project was to build strong dedicated teams of local talents in all areas of their business at a reduced cost.
SOLUTION
The chosen work approach was a development on-demand where, unlike in the traditional offshore outsourcing model, the resources consist of a dedicated team, who serve functionally like a company’s internal employees, just not collocated. The transparent communications processes and better labor rates are just some of the reasons for choosing this work approach. In other respects, the team grew progressively and, up to date, it exceeds 40 specialists. The workforce has a comparably complex structure, divided bodies that cover almost full development processes for the client (software development, project management, compliances, support level 1 and 2).
BENEFITS
As a result of solid development, the email marketing platform managed to become one of the top five in their field internationally.
Currently, the company is highly competitive relying on multicultural expertise, and a unique and highly scalable cloud-based infrastructure, with a proprietary technology that optimizes email deliverability.
